Challenge:
Google wanted to better understand how attention to content differs across platforms and the impact that attention has on brand metrics.

Approach:
Designed and led mixed method research to track and measure exposure and engagement with ads and content across various media platforms and the impact on brand metrics.

Result:
Attention to ads was 2.4x higher on platforms with full sight and sound. Attention also correlated significantly with higher ad recall.

Challenge:
Pinterest needed to clarify and measure its core emotional value — “Inspiration.”

Approach:
Designed and led strategic research defining what “inspiration” means across audiences, and importantly how to measure it objectively.

Result:
Positioned Pinterest to anchor its brand and advertising message in measurable emotional value: inspiration. Provided an inspiration index to advertisers to gauge the predicted ROI of their creatives.

Challenge:
Advertisers were over-targeting broad demos like Gen Z/Millennials, missing engagement.

Approach:
Led mixed-methods research and controlled experiments across 16 life-event campaigns.

Result:
Ads using intent-based targeting drove 100% lift in purchase intent and 32% higher ad recall than demo-only targeting.

Challenge:
YouTube needed to prove the continued and in fact even the incremental value of spending on video during the pandemic.

Approach:
Designed and delivered a global, mixed method research including neuroscientific and traditional methods to uncover why consumers were turning to video more than ever during the Pandemic.

Result:
Provided an evolved RTB for advertisers to continue spending on YouTube at a time when budgets were tight and consumer behavior was changing in unpredictable ways.

Challenge:
Reddit needed a global, emotionally resonant brand story that differentiated it from other social media platforms.

Approach:
Designed and led a global, foundational neuroscientific and a mix of qualitative and quantitative research.

Result:
Re-defined Reddit's global brand narrative including its tagline and value proposition. This became central to marketing, partnerships, and ad sales.

Challenge:
Advertisers were relying on traditional short attribution windows to measure ROI on Reddit.

Approach:
Designed and delivered a mixed method research combining back-end behavioral data with survey to show the value of 'viewing' an ad on Reddit.

Result:
Successfully convinced advertisers to lengthen attribution videos to accurately measure the impact of their ads on Reddit.