Outsight Gives You Better Insights
Operating at the intersection of neuroscience, business strategy, and storytelling to uncover emotional truths that drive action.
Our Mission
Solving the Insight Dilemma
Too much data, not enough clarity
“We're drowning in research but still don't know what to do.”
Insights that don't go anywhere
"We ran a great study, but nothing changed."
Stakeholders don't buy in
“I can't get leadership to act on the insights.”
Missing the human context
“We have personas and surveys but not a real emotional picture"
That's why we created Outsight Insights
We combine rigorous analysis with innovative thinking to address your unique challenges. Trust us to transform complex data into clear, impactful results.
Services
How we can work together
Strategic Research Projects
End to end research or a part of the research process (literature review, hypotheses definition, scoping, analytics, results interpretation, insights’ application).
Quick-Turnaround Creative Testing
Agile research to guide decision making without sacrificing the rigor.
Fractional Research Leadership
Lead research strategy and roadmaps, mentor research teams.
Executive Insight Advising
Bring clarity to complex decisions, get executive buy-in grounded in data, translate problem statements into solvable research questions.
Methodology
Our Tool Kit
Measurement of eye movements, including gaze direction, fixation points, pupil dilation, and saccades to understand visual attention and cognitive processing.
Heart rate, measured by electrocardiogram (ECG) or pulse sensors, reflects autonomic nervous system activity, indicating emotional arousal and valence to understand consumer response dynamics.
Measurement skin’s electrical conductivity changes from sweat gland activity, driven by the sympathetic nervous system, assessing emotional arousal intensity to marketing stimuli.
A reaction time based measure of uncovering subconscious attitudes that consumers have toward a brand or experience.
Numerical data from large samples through methods like surveys and experiments to test hypotheses and draw statistically significant conclusions about market phenomena.
Includes focus groups, in-depth interviews etc to gain deep insights into consumer motivations, feelings, and behaviors through rich, non-numerical data from small, targeted samples.